Twitter already has millions of users all around the world that makes it much easier for you to find prospective buyers. The best thing about this is that it’s absolutely free. By using it you are not only given a chance to promote your real estate business for free but you can also build relationships and make friends with other users. Introduce yourself to them and you’ll start to make new friends. This is a great way to win their trust and begin selling your houses to them.

To make friends in Twitter and to able to gain more followers, you need to interact with them by replying to the comments of other user’s tweets. As much as possible you have to make them feel important so for you to get a better response to your tweets. It is also essential for you to update and send interesting and informative tweets on a regular basis.

The key in Twitter advertising is to connect and communicate with your followers more often and do less marketing. This way you’ll be making more friends thus you have a bigger chance of promoting your real estate business. Once you begin gaining followers, you will also begin to build leads with Twitter.

Learning the proper use of advertising in Twitter will help you get incredible results. With Twitter being one of the highest ranked websites in the internet today, it is really obvious that when it comes to marketing your business, it is the right place to be.

To those who would put down Twitter and chastise me for writing about how to use it to generate leads and sales online, I would say: why not use Twitter?

Let me remind you of a key point about internet marketing. Actually it’s a key point about both online and offline marketing, at least in my opinion.

The point is this: why not “Do It All?” This is what the real stars of internet marketing do. There is a snowball effect when different marketing methods work together to achieve the same result.

Is there such a thing as bad marketing? I don’t think so.

Twitter can be set up as a “set it and forget” marketing tool. It’s not easy, and has to be done right, but it’s something to check out.

But the best thing about these Web 2.0 websites is that if you use them right they can be a way to stay in touch with all of your customers and prospects in a way they will enjoy.

I have 15,000 followers in a few niche markets on Twitter. They each get several Tweets from me each day. I don’t sell them anything but just give away a lot of web marketing information which is my niche.

So when I want to recommend something to 15,000 people, I can do that quickly and easily. I usually recommend articles and blogs.

If I had a bar or restaurant, I’d use Twitter to announce special events. If I had a retail store I’d use it to announce a new sale. If I was a practicing accountant I’d use it to remind people of a tax filing deadline.

So don’t forget about Twitter. It can help get you where you want to go — into the hearts and minds of your target market.

This is a must read for Twitter marketing: Ken McCarthy Talks Twitter. Enjoy!

This is the Internet we are talking about and fads are the staple of the day. With each new big thing appearing and disappearing at lightning speed, it is no wonder that there was some reluctance to fully embrace social media channels that managed to hover and thrive on the periphery of the Net.

But times are changing. The recent deal-making by Twitter to work with Google and Bing to dish out fresh tweeting content for search engine indexing is only the beginning of a social media shift.

Bing also recently worked out a deal with Facebook for indexing that social networking website’s content as well. Word is that Google is in similar negotiations with Facebook as this article is being written.

Seeing that Google and Bing are willing to pump resources and money into the social media space is enough to convince most skeptics. However, there are probably still those that can’t quite put together why this type of move marks a shift in the social media movement.

Portal Wars

Allow me to set the stage. We are still in the Information Age. The Internet, while being a great social tool, is still at its core, a haven for information. Search engines, when skinned down to their bones, are merely information gatherers and dispensers. Google’s patents, for example, are firmly grounded in information retrieval.

Since its commercial inception, the battle on the Internet has always been for eyeballs, and at the heart of the eyeball fight is the portal war. During its history, the portal war has revolved around leveraging information or content to attract and hold eyeballs.

Now the portal war has evolved somewhat over time, but the goals of this fight are still essentially the same today. The current number one website in the world according to Alexa Stats is Google.com. Keep in mind that this Alexa ranking is for the U.S. version of Google. Other Google websites, like Google Japan (google.jp) and Google India (google.co.in) also rank prominently in the world’s top websites.

This little tidbit of information is very significant. It reveals that Google is atop the heap in the portal wars. But Google is not alone in this regard. Other search engines are right behind, Yahoo is at #3 and Bing is at #5.

We all know that Google has made its reputation on providing the best answers to visitor questions. It does this by producing the most relevant search results based on a user’s keyword query. Its separation from the pack to now control a 70% market share of search engine users all hinges on this one strategy.

Google’s success in this regard has been so resounding that Bing recently changed its algorithm to essentially mimic Google in generating search results. With Bing recently working out a deal with Yahoo to begin powering their searches early next year, the Internet landscape is poised to pit Google and Microsoft together in the largest portal war we have ever witnessed.

A Matter of Speed

And this is the crucial point where the social media shift is occurring. You see, even with all of their current eyeball monopolies and market share, the search engines still face a profound challenge. That challenge is to stay relevant.

In our present Internet time, relevance is becoming a matter of speed. This speed is partly related to actual information retrieval, indexing and redistribution, processes the search engines continue to strive on improving. However, even with the most rapid indexing infrastructures, the search engines continue to function as dynamic archives.

This is good and bad. Good in that the search engines serve as vast directories of information resources. Bad in that these directories are massive, and even with the latest and greatest in automated information retrieval techniques, suffer from an information latency. Information latency is the delay it takes a search engine to aggregate, recompile and reproduce its data.

Early in the Internet segment of the Information Age, it was enough that search engines served as dynamic archives, or vast resources of slightly decayed information. However, with the rise of the social media space and in the face of more intense competition, the speed of information has changed.

Search engines like Google and Bing must keep up. During its reign as the top portal, Google has been a champion of archived information relevance. However, the demands of social media and a change in our behaviors, to mobile devices for instance, require faster results.

Google, for example, has always struggled to keep up with the headlines. News portals, like the NYTimes.com, have always served as better sources for current and up to date information. The blogs, tweets and profiles of social media give participants instant updates on their favorite people and topics. To stay relevant, the top portals had to devise a way to keep up with the times.

The Social Media Shift

It is at this point that we can address the social media shift. To do so, we must return to the social media space so we may fully appreciate its significance.

When it comes to the top websites in the world, social media outlets are no slouches. As of this date, the #2 website in the world is Facebook. Twitter is at #13. YouTube is #4 and Blogger is #7. While the latter two are owned by Google, the significance of this type of media is abundantly clear.

But let us take a closer look at social media. Always remember that, in the information age, content is king. The social media space isn’t exploding because it is simply a place for us to get together. The social media space is exploding because it is one of the best ways for people to stay informed with new content. Whether through producing and sharing videos, blogs, tweets or photos, the social media space is at the heart of the present and the Inter-Now.

So to resolve the problem of speed and win a victory in the portal war, Google and Bing have brokered deals with two of the world’s top social networking websites to gain access to their information, to tap closer into the pulse of the present.

The social media shift is therefore the mutation of the social media space into a replacement of the archive with the content of the present.

Google’s official blog says it all: “…real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.”

Twitter has always had a search component of its own. But Google, and particularly Bing, are taking those tweets a step further. Bing has already engineered a seeding system for tweets that is designed to generate the best and most relevant results. The system is currently in Beta form and is available at bing.com/twitter.

More than anything, these major deals give a boost to the perception of social media. For a long time, proponents have been touting social media as the next big Internet thing. While the popularity of social media outlets has always been huge, there has been skepticism about the viability of these channels beyond buzz. Such skepticism now looks decidedly old hat.