Doing real estate for 25 years has seen a few curves along the road. Most notably, is our recent decision to create a website focused on video blogs. Decidedly NOT normal real estate. Ask me if I know what I’m doing and I’ll be the first to say, “I have no idea”. But truth be told I’m doing it “violently”. Our website premise has been pretty simple.
I don’t need a website for my friends. They get my mailings or my phone calls. I don’t need a website for my local newspaper advertising. They call me off the ad.
So why do I need a website? I need a website for those Connecticut, Massachusetts or New York people who are browsing the internet, who think they want Vermont real estate, but I need them to find ME (along with the Woodstock VT real estate they are after). Sure, I’ll give them what everyone else does…good search capabilities in a web site… but I also want them to get to know us through video. Maybe they will like us well enough to give us a call.
You know what? It’s working.
For instance…and this will sound pretty funny….we did a video blog on snow plowing in Vermont while my business partner got hit by a 500lb snow ball. The down country buyer we were after wants to have a flavor for the Woodstock Vermont area we live in so why not show him how the roads are cleared in a VT snow storm?
Frankly you can do this on most any subject you want to talk about. I recalled an old story on Vermont water testing from 25 years ago and just sat on a snow bank and started talking. I’m not terribly gifted, I’m not a great actor, but I’m competent and genuine and when people get to know me they are usually OK with the results. I just want my website to give me the opportunity to get that phone call, saying it in video is far better than words. Something about “a picture is worth a thous…….” you get the idea.
