Do you already know about Twitter? Do you already use it? Some people love it and some people don’t, but regardless of your opinion, it is absolutely a great way to meet people and generate free leads on the internet.
To those who would put down Twitter and chastise me for writing about how to use it to generate leads and sales online, I would say: why not use Twitter?
Let me remind you of a key point about internet marketing. Actually it’s a key point about both online and offline marketing, at least in my opinion.
The point is this: why not “Do It All?” This is what the real stars of internet marketing do. There is a snowball effect when different marketing methods work together to achieve the same result.
Is there such a thing as bad marketing? I don’t think so.
Twitter can be set up as a “set it and forget” marketing tool. It’s not easy, and has to be done right, but it’s something to check out.
But the best thing about these Web 2.0 websites is that if you use them right they can be a way to stay in touch with all of your customers and prospects in a way they will enjoy.
I have 15,000 followers in a few niche markets on Twitter. They each get several Tweets from me each day. I don’t sell them anything but just give away a lot of web marketing information which is my niche.
So when I want to recommend something to 15,000 people, I can do that quickly and easily. I usually recommend articles and blogs.
If I had a bar or restaurant, I’d use Twitter to announce special events. If I had a retail store I’d use it to announce a new sale. If I was a practicing accountant I’d use it to remind people of a tax filing deadline.
So don’t forget about Twitter. It can help get you where you want to go — into the hearts and minds of your target market.
