You may have heard murmurs of change at Google for the past year, but now the change is really coming. Google is set to launch Caffeine, its new back-end search engine infrastructure early in 2010.
Many search engine professionals have had the opportunity to test and play with the Google Caffeine sandbox for the last several months. But the sandbox has closed shop, which usually is a sure-fire sign that a new launch is right around the corner.
In a video conducted with Matt Cutts back in August, WebProNews got some of the skinny on the new Caffeine changes.
The long and short of the interview is that Caffeine marks a major “rewrite of [Google's] entire indexing system.” Cutts stated that end-users should not to be alarmed since they won’t notice much of a change. Most of the updates are going into the product under the hood for “more flexibility and power” in handling content.
The content posing the biggest challenge, of course, is all of the real-time material and media generated in the social space. Google Caffeine will be better wired to handle all of the Web 2.0 content like blogs, tweets, and bookmarks.
