Ran across an interesting presentation of data compiled earlier this year, in April of 2009 by Netpop. The marketing ramifications are enormous.
There is some really good information in the presentation. Here are the highlights:
- The percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%.
- 7 million people in the U.S. are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are also connecting with 248 people in a typical week, on average.
- Social networking has grown 93% since 2006
- 105 million Americans contribute to social media
- 54% of micro-bloggers post or “tweet” daily
- 72% of micro-bloggers under age 18 post or “tweet” daily
The recent news concerning new bedfellows Google, Facebook, Twitter and Bing only make this information even more profound. Any future marketing strategy, especially that of real estate, should look to incorporate social media into its paradigm.
