Google and Bing Ink Deal With Twitter

Google and Bing Ink Deal With Twitter

Real-Time search results just jumped a few ranks. Google and Bing recently inked a deal with Twitter to index its Tweets. This is a push by both major search engines to better serve real-time queries with the most current information available.

Google’s official blog says it all: “…real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.”


Twitter has always had a search component of its own. But Google, and particularly Bing, are taking those tweets a step further. Bing has already engineered a seeding system for tweets that is designed to generate the best and most relevant results. The system is currently in Beta form and is available at bing.com/twitter.

More than anything, these major deals give a boost to the perception of social media. For a long time, proponents have been touting social media as the next big Internet thing. While the popularity of social media outlets has always been huge, there has been skepticism about the viability of these channels beyond buzz. Such skepticism now looks decidedly old hat.

About the Author

Steven Meinking is a professional SEO and SEM with Superlative, Inc. Since completing his undergraduate studies at California State University, Fullerton and graduate studies at the University of Utah, Steven has been immersed in the field of Internet Marketing. He has spent the past 4 years specializing in the field of real estate website marketing.